Wise platform demo
After creating a cross-platform token system, we adapted the Wise Platform UI into a fully white-label experience. This helped the sales team demonstrate how our API integrates with partner banks, making the product easier to understand and more compelling to showcase.
The Challenge
Selling a product with no UI
Wise Platform gives banking partners the tools to embed seamless payment experiences using our API. It’s a powerful product that fits directly into partner ecosystems without needing a separate interface.
But that strength made it difficult to explain. Without a native UI, the sales team struggled to communicate the value clearly and often relied on outdated or patched-together visuals that didn’t do the product justice.
The demo
White-label product experience
To bridge that gap, we designed an interactive demo that brought key Wise consumer flows to life. Including send, receive, card ordering, and onboarding, showcasing our full verification journey.
Tailored for use at events and in sales meetings, the demo gave the team a way to walk through the product in a way that felt real, familiar, and engaging.
Built for flexibility
Foundational variables
I expanded the configuration system to make it simple to update brand colours, typography, bank names, currencies, and currency values. This made it easier to tailor the demo for different partner pitches.
Structural variables
I linked currency variables to both text and visual elements, like flag assets. This allowed for consistent, scalable updates across the entire demo with just a single variable change.
Theme switcher
I built multiple brand themes into the generic demo used for events and used a variable-based mode switcher to toggle between them. This made it easy to demo the malleability of the product from a single shared experience.
Wise Connect
Wise Connect Singapore,
September 2024
Demo corner setup London,
May 2025
Sales team showing demo in London,
May 2025
Demo corner
Wise Platform runs three major global events each year, bringing together over 250 attendees from more than 100 banking partners at each location. These events are a key opportunity to showcase the power of our platform.
At our Singapore event in September 2024 and our London event in May 2025, we introduced a dedicated demo corner—a hands-on iPad experience designed to bring the integration journey to life.
The results
Showcased in London and Singapore
Partners interacted with the live demo
Customised demos for partner pitches
